“If I had to eat only in one city for the rest of my life, Tokyo would be it. Most chefs I know would agree with me.”
Anthony Bourdain (RIP)
Japan. Simply the best food country in the world. Frankly, there is no other country on the same level.
But there’s a problem. There are close to 1 million restaurants in Japan. In fact, there are over 4,000 sushi restaurants in Tokyo alone. That’s one food category…in one city.
And while they say it’s virtually impossible to have a bad meal in Japan (it’s true), with holiday time being such a precious resource, why would you settle for “not a bad meal”. Yes, if you’ve been told to go to Gyukatsu Motomura or Ichiran Ramen while in Japan, you are doing Japan wrong.
That’s where I come in. I specialise in creating bespoke itineraries and providing expert guidance for all things Japan (as well as Spain, Hong Kong, Singapore and Australia).
No Generic Recommendations
Rather than providing generic food recommendations, I excel at listening to your own food preferences and experience to build an itinerary tailored for your needs.
Avoid Overhyped Social Media Places
I’m incredibly honest and discerning, so I will help you avoid getting gaslit by the many “foodies” on social media that declare everything to be “the best ever”. You’ll also get advice on which hyped/viral tourist traps to avoid and better alternatives.
Local Hidden Experiences
Open the door to experiences that even locals can’t hope to enter or don’t even know exist.
Prevent Research Burnout
Most people love to plan their own trips but when it comes to Japan there are so many choices and so much poor advice from western media that many are overwhelmed and get burnt out. I’ll help you “cut through the fat” to ensure you only visit places that suit your preferences.
Some happy travellers
Dan F.
“The service – it was amazing. Eric, you spent so much time discussing stuff with me I felt bad occupying so much of your time. You go so far out of your way to make our experience great and I can’t stress how valuable you were. I plan to tell all our friends about you and your service.”
Daryn S.
“You were extremely helpful with not only food selections/reservations but also with navigating the country. You went above and beyond to provide alternative options for food and activities. Thanks again for everything Eric – you really have no idea how much you helped us and the most important part, we had a ton of fun getting to know you and working together. “
Steph A.
“I think you were great and thanks for organising a great trip for me! Look forward to getting you to plan our future trips!”
What I promise you
A Bespoke Itinerary for you and only you
Rather than providing generic food recommendations or copy pasting an itinerary, you’ll get a personalised itinerary designed around your own food preferences, style and budget.
Expert Advice
Don’t get gaslit by social media foodies that declare everything to be “the best ever”. Get honest and discerning advice from someone who has eaten at the top restaurants in Japan and has made the overhyped restaurant mistakes for you.
In-trip Support
Unlike some other travel planners who only sell you an itinerary or charge you for every itinerary change, you’ll get support up to and during your trip.
Personalised Itinerary vs Food Tour
While there are plenty of food tours available, I’m more interested in helping the true foodies. The ones that just want to have the best food experiences. The ones that aren’t just going to exclusive restaurants as a status symbol or to brag on their socials. The ones that still want to discover Japan themselves with a restaurant itinerary that is designed for their food preferences, booking timeframe and budget, rather than pay $1,000s per day for a rigid set tour.
| Food Tour | Personalised Itinerary | |
|---|---|---|
| Amazing food | ✅ | ✅ |
| Personalised to your own food preferences | ❌ | ✅ |
| Flexibility for spotaneous cravings & discoveries | ❌ | ✅ |
| Flexibility to change plans | ❌ | ✅ |
| Privacy | ❌ | ✅ |
| Price | ❌ | ✅ |
Let’s build your perfect itinerary
If you’re ready to get started on your personalised restaurant itinerary, please reach out below. I look forward to helping you discover and access food experiences you’ll remember for a lifetime.
The Pursuit of Food Perfection 